Exploring the relationship between gym operators and Hussle
Having launched in 2010, Hussle is the UK’s leading fitness marketplace. In collaboration with thousands of gyms and health clubs across the country, Hussle has become known for establishing ground breaking marketing partnerships and corporate deals with companies like AXA Health, Bupa, O2 and many more.
To find out, we spoke to a range of gym operators, B2B marketing partners and customers to get their thoughts and feedback.
Why do gym operators work with Hussle?
“3d Leisure began working with Hussle 10 years ago to bring us additional revenue and membership leads. We realised the market is always changing and it’s better to embrace new customer trends and make them work for you rather than resist.” said Dan Glue who is Operations Director at 3d Leisure.
“It’s a zero-cost marketing channel for us, we don’t have to set aside any marketing budget to be involved and it gives us a competitive advantage over other venues in local markets. It is a great channel for new customers, offering us a different clientele through Hussle’s B2B marketing partners.”
Alex Alavoine-Andrews manages trading performance for Nuffield Health said “Hussle is highly effective at driving revenue growth and lead generation for Nuffield Health through B2B marketing partnerships and corporate deals.”
Kati Meagher is the General Manager at Roko Health Club in Chiswick, West London. “We like working with Hussle because it gives our clubs great exposure, and it brings us a new set of customers we may not have been able to get ourselves. We recognise that customers using Hussle can find our clubs whether they are travelling or are hybrid working. It’s a perfect way for people to try out our clubs and Hussle has brought us new customers and incremental revenue as a result.”
Matt Frieze is the Sales and Retention Officer at Active Leeds. “We felt working alongside Hussle was a good opportunity to get a wider customer base into our facilities. We needed a way to expand our membership portfolio and felt that engaging Hussle’s services was the most cost-effective way for us to achieve this. Hussle has helped us to communicate our vision – that Leeds is the best city to be active in – to a much wider audience than we could have achieved alone.”
Steve Bradley is Operations Director at Fitness4Less. “Hussle is a low cost marketing channel for us. They provide us with a steady stream of incremental revenue and new members. Through their corporate channel, not only do we receive additional revenue but it has also helped us win-back some corporate clients that previously used our sites. Partnering with Hussle has given our clubs an opportunity to gain more exposure.”
Tom Canning is the General Manager at Charing Cross Sports Club in London. “We have worked with Hussle for nearly 10 years and the partnership has been great for us. It generates good revenue, and I can really see the value it brings. As well as being a partner of Hussle, I am actually a customer too as I live outside of London. So, I use a gym on Hussle when I am back home to be able to keep on training when I am not in London.”
What is it like working with Hussle?
Dan Glue at 3d Leisure said “We have a partner portal that we use to quickly see a snapshot of our performance and Hussle has also created a bespoke report so that, month-on-month, we have insight into the overall performance of our partnership. The reports focus on improvement of revenues, customer feedback and customer redemptions, to make sure we’re maximising our relationship with Hussle. Operationally Hussle is a low maintenance partner that’s really easy to work with.”
Alex Alavoine-Andrews at Nuffield Health said “The customer experience is operationally smooth, and we are delighted with the support and insight consistently provided by the Hussle team. The service Hussle provides is a real asset to the fitness industry catering to the evolving needs of customers seeking diverse, budget-friendly health and well-being options that seamlessly integrate with their lifestyles, it’s a great option to engage more people to get active.”
Rupert Mackenzie-Hill who is the CEO at Kiss Gyms said “Working with Hussle is really straight-forward and a win-win. We find it’s a great way to acquire new members that we wouldn’t usually reach without the need for additional marketing budget.”
What do Hussle’s B2B marketing partners say?
The AA: “Hussle’s unique proposition which includes multi-gym access is perfectly suited for our diverse UK-wide audience.”
AXA Health: “We are thrilled to be working with Hussle. This marks our latest step in supporting good health and further extends our breadth of offers that put individuals in control of finding their route to wellness.”
IWG: “For several decades, we’ve been at the forefront of hybrid working, helping people to live and work flexibly around their own schedules in the heart of their local communities. I’m pleased our new partnerships with Hussle will provide our customers in the UK with a helping hand to stay fit and healthy.”
What do customers think of Hussle?
Tariq, London: “I like that Hussle gives me access to multiple gyms so that I can keep fit wherever I am.”
Oli, Brighton: “Hussle is great as it is flexible and enables me to go to the gym anywhere.”
Katrina, Maidstone: “Having the ability to switch between using Hussle and having a direct gym membership at different times of year works well for me.”
Otis, Hove: “My favourite thing about Hussle is the variety of locations and the different facilities I have access to.”
How to list your gym on Hussle
Listing your gym on Hussle is free and easy to do. Simply get in touch via our webform or through our chat function here and one of our team will be in contact to tell you more about how the service works.
