The fitness industry is continuously evolving, and gym owners are constantly seeking innovative ways to grow their businesses. One such avenue is collaborating with third-party platforms like Hussle to offer fitness benefits to corporate employees, and to closed-customer groups such as private medical insurance policy holders.
While it’s tempting for gym owners to protectively focus on individual and local corporate memberships and partnerships, there are numerous advantages to being part of a wider solution through third-party platforms.
The Changing Landscape of ‘Fitness-As-A-Benefit’
The traditional model of fitness-as-a-benefit, where a single company partners with a specific gym or brand is becoming outdated – especially where this is the only provision. In today’s distributed workforce, companies are more diverse and widespread. This has meant employers need to consider broader and more inclusive corporate fitness solutions which third-party platforms can provide.
Expanding Your Reach
One of the most significant benefits of joining a third-party platform is the opportunity to reach a broader audience. Instead of relying on a smaller cohort of local corporate clients and marketing partners, you can tap into a much wider network of companies that have employees or customers with varying fitness needs. This can significantly increase your gym’s visibility and membership base.
Diversified Revenue Streams
Relying solely on corporate memberships from a small cohort of local companies can be risky. By collaborating with a third-party platform provider, you can diversify your corporate revenue streams, reach a wider range of companies through a broader array of channels, and reduce the financial risk associated with dependence on a few local clients.
Attracting a More Engaged Audience
Third-party platforms attract more motivated and engaged members. These individuals actively seek fitness solutions, and they have the flexibility to choose the gym or fitness facility that best suits their needs wherever they may be. This can lead to a more dedicated and active member base for your gym.
Marketing and Exposure
Joining a third-party platform can also provide you with valuable marketing and exposure benefits. Platforms like Hussle promote fitness partners to a vast audience of potential customers. This exposure can help boost your gym’s brand recognition and attract new members. For example, Hussle has a number of partnerships with private medical insurers such as AXA Health and Bupa that can significantly increase the number of people that see your gym.
Simplified Administrative Tasks
Managing corporate memberships and local marketing partners directly with individual companies can be administratively complex. You must negotiate and track memberships, invoices, and usage separately for each client. Third-party platforms like Hussle streamline this process by handling these administrative tasks for you, allowing you to focus on what you do best – providing excellent fitness services.
Competitive Advantage
Collaborating with a third-party platform can give you a competitive edge. When prospective corporate clients and marketing partners evaluate fitness offerings, the breadth and variety of options provided by platforms like Hussle are compelling for decision makers. By collaborating with a third-party platform, it demonstrates your gym’s adaptability and willingness to meet the diverse needs of the employees of corporate clients and closed-customer groups such as private medical insurance policy holders.
A Win-Win Partnership
Collaborating with a third-party platform like Hussle isn’t just about what gym owners gain; it’s a win-win partnership. Companies benefit from the convenience of providing their employees or customers with a variety of fitness options, making it more likely that their employees or customers will engage in fitness activities. Users have the freedom to choose a fitness solution that aligns with their preferences and schedules, increasing overall engagement.
In a world where remote and distributed workforces are the norm, it’s time for gym owners to embrace a more comprehensive approach to corporate fitness and marketing partnerships. Joining a third-party platform offers gym owners a wealth of benefits, from expanding their reach to diversifying revenue streams and simplifying administrative tasks.
By participating in this broader solution, gym owners can adapt to the changing landscape of fitness-as-a-benefit and position themselves for long-term success.
It’s not about guarding a small piece of the fitness benefits pie; it’s about looking forward and collaborating to create a more inclusive, modern, accessible, and dynamic fitness ecosystem.