The fitness industry has a problem, and it’s only going to get more obvious as time goes on. Our current mainstream model isn’t serving a large part of our communities – older people. We’ve got an ageing population, so why is gym membership among older adults so low?...
The UK workforce is getting older. With retirement ages rising and many people choosing to work even longer, employers need to support employees for decades. Part of the solution lies in fitness and wellness support that goes beyond gym training to help people...
Employee benefits can be powerful but only if they’re used. Across industries, the pressure is mounting for employers to offer meaningful benefits that support employee wellbeing, reduce stress, and contribute to a healthier, more engaged workforce. Yet many employers...
With the UK already on its third heatwave of the summer, everyone’s looking for ways to cool down. And cold water immersion isn’t just about cooling off. Ice baths, cold water dips, and swimming are trending in the recovery and mental wellness space. For gym owners,...
65% believe that receiving subsidised gym access would improve their health PMI Gym benefit usage rates have increased by 150% over the past two years UK fitness network, Hussle’s recent acquisition by gym tech leaders, EGYM strengthens their position in the...
The fitness and wellness industries are evolving faster than ever before, with consumer trends, scientific advancements, and digitalisation driving some of the shifts. Keeping pace with emerging trends isn’t just about staying relevant, it’s also an important...
