Superdrug partners with Hussle to provide ‘fitness-as-a-benefit’ to its VIP Rewards customers

Superdrug is one the UK’s leading health and beauty retailers with c.800 stores in the UK and Ireland, and 15.7 million Health and Beautycard customers. They join the likes of AXA Health, IWG, and Tesco Clubcard in selecting Hussle as the pathway for customers to find and use gyms and health clubs across the country.

The benefit launched last month through Superdrug’s VIP Rewards programme and will be promoted via email, social, and a POS campaign which will run throughout the course of 2024.

To qualify, customers must be registered on the VIP Rewards scheme and spend a minimum of £300 with Superdrug.

Matt Walburn, Superdrug’s Online Business, Customer and Marketing Director said:

“At Superdrug, our dedication is to support the health & wellbeing of our members. We are delighted to collaborate with Hussle, as it represents our latest effort to promote good health and expands our range of offers that empower individuals to find their own path to wellness”

Head of Commercial Partnerships at Hussle, Lawrence King, said:

“We are delighted to partner with Superdrug and provide their VIP customers with access to the fitness venues we collaborate with right across the UK. This partnership truly benefits all parties, providing a valuable and sought after reward for Superdrug, whilst increasing gym membership, usage, and revenue to operators across the country.”

Interested in using Hussle to help generate new leads for your fitness venue? Looking to sign up new members or generate revenue through large scale marketing partnerships? Find out more here.