The fitness industry has a problem, and it’s only going to get more obvious as time goes on. Our current mainstream model isn’t serving a large part of our communities – older people. We’ve got an ageing population, so why is gym membership among older adults so low?...
The UK workforce is getting older. With retirement ages rising and many people choosing to work even longer, employers need to support employees for decades. Part of the solution lies in fitness and wellness support that goes beyond gym training to help people...
Employee benefits can be powerful but only if they’re used. Across industries, the pressure is mounting for employers to offer meaningful benefits that support employee wellbeing, reduce stress, and contribute to a healthier, more engaged workforce. Yet many employers...
With the UK already on its third heatwave of the summer, everyone’s looking for ways to cool down. And cold water immersion isn’t just about cooling off. Ice baths, cold water dips, and swimming are trending in the recovery and mental wellness space. For gym owners,...
From networking events to Friday night drinks, alcohol has always been embedded in UK workplace culture. But does it still have a place in 2025? What are the alternatives? Alcohol Awareness Week 2025 runs from 7th-13th July) with the theme of ‘Alcohol and Work’. Seems...
EGYM Hussle at Elevate 2025, London ExCeL Couldn’t make it this year? We’ve rounded up the standout trends and biggest takeaways from the education sessions, talks, and informal chats we had with visitors at the EGYM Hussle stand. Understanding shifts in this exciting...
