International Men’s Day falls on 19 November each year, giving us an opportunity to celebrate the men in our communities and raise awareness of men’s wellbeing. For the fitness industry, it’s also a chance to look beyond performance metrics and appearance goals to...
Stoptober is the NHS campaign that encourages smokers to quit. It’s based on the thinking that is someone can stop for 28 days, they’re five times more likely to quit for good. For gym owners, Stoptober is a chance to support your community’s health and...
The fitness industry is witnessing a demographic shift that’s impossible to ignore, with an estimated 1.6 million adults in the UK using GLP-1 medications. But don’t think of this as bad news for your membership numbers. Gym owners have a huge opportunity to...
