With the UK already on its third heatwave of the summer, everyone’s looking for ways to cool down. And cold water immersion isn’t just about cooling off. Ice baths, cold water dips, and swimming are trending in the recovery and mental wellness space. For gym owners,...
Independent gyms are a vital part of the UK’s fitness landscape, providing something the big players often struggle to pin down—authentic community connections and personalised experiences. But independent gyms face challenges as well as opportunities to...
