While it’s tempting for gym owners to protectively focus on individual and local corporate memberships and partnerships, there are numerous advantages to being part of a wider solution through third-party platforms.<\/p>\n
The Changing Landscape of ‘Fitness-As-A-Benefit’<\/h2>\n
The traditional model of fitness-as-a-benefit, where a single company partners with a specific gym or brand is becoming outdated – especially where this is the only provision. In today’s distributed workforce, companies are more diverse and widespread. This has meant employers need to consider broader and more inclusive corporate fitness solutions which third-party platforms can provide<\/a>.<\/p>\n One of the most significant benefits of joining a third-party platform is the opportunity to reach a broader audience. Instead of relying on a smaller cohort of local corporate clients and marketing partners, you can tap into a much wider network of companies that have employees or customers with varying fitness needs. This can significantly increase your gym’s visibility and membership base.<\/p>\n Relying solely on corporate memberships from a small cohort of local companies can be risky. By collaborating with a third-party platform provider, you can diversify your corporate revenue streams, reach a wider range of companies through a broader array of channels, and reduce the financial risk associated with dependence on a few local clients.<\/p>\n Third-party platforms attract more motivated and engaged members. These individuals actively seek fitness solutions, and they have the flexibility to choose the gym or fitness facility that best suits their needs wherever they may be. This can lead to a more dedicated and active member base for your gym.<\/p>\n Joining a third-party platform can also provide you with valuable marketing and exposure benefits. Platforms like Hussle promote fitness partners to a vast audience of potential customers. This exposure can help boost your gym’s brand recognition and attract new members.\u00a0 For example, Hussle has a number of partnerships with private medical insurers such as AXA Health and Bupa that can significantly increase the number of people that see your gym.<\/p>\n Managing corporate memberships and local marketing partners directly with individual companies can be administratively complex. You must negotiate and track memberships, invoices, and usage separately for each client. Third-party platforms like Hussle streamline this process by handling these administrative tasks for you, allowing you to focus on what you do best \u2013 providing excellent fitness services.<\/p>\n Collaborating with a third-party platform can give you a competitive edge. When prospective corporate clients and marketing partners evaluate fitness offerings, the breadth and variety of options provided by platforms like Hussle are compelling for decision makers.\u00a0 By collaborating with a third-party platform, it demonstrates your gym’s adaptability and willingness to meet the diverse needs of the employees of corporate clients and closed-customer groups such as private medical insurance policy holders.<\/p>\n Collaborating with a third-party platform like Hussle isn’t just about what gym owners gain; it’s a win-win partnership. Companies benefit from the convenience of providing their employees<\/a> or customers with a variety of fitness options, making it more likely that their employees or customers will engage in fitness activities. Users have the freedom to choose a fitness solution that aligns with their preferences and schedules, increasing overall engagement.<\/p>\n In a world where remote and distributed workforces are the norm, it’s time for gym owners to embrace a more comprehensive approach to corporate fitness and marketing partnerships.\u00a0 Joining a third-party platform offers gym owners a wealth of benefits, from expanding their reach to diversifying revenue streams and simplifying administrative tasks.<\/p>\n By participating in this broader solution, gym owners can adapt to the changing landscape of fitness-as-a-benefit and position themselves for long-term success.<\/p>\n It’s not about guarding a small piece of the fitness benefits pie; it’s about looking forward and collaborating to create a more inclusive, modern, accessible, and dynamic fitness ecosystem.<\/strong><\/p>\n<\/blockquote>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The fitness industry is continuously evolving, and gym owners are constantly seeking innovative ways to grow their businesses. One such avenue is collaborating with third-party platforms like Hussle to offer fitness benefits to corporate employees, and to closed-customer groups such as private medical insurance policy holders. While it’s tempting for gym owners to protectively focus […]<\/p>\n","protected":false},"author":24,"featured_media":7520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\u00a0\r\n\u00a0\r\n When you're looking to increase fitness<\/b><\/a>, stamina, or perhaps lose a bit of weight, we've all been told the top tip of taking the stairs rather than the lift. Increasing your heart rate and working the muscle in your legs, workouts with a step have been popular since the 1980s. Since the days of step classes and neon Lycra.<\/p>\r\n\r\n But the step machine in the gym can get overlooked. It gets branded as boring. Truth is, the stair climber can deliver an efficient and well rounded workout, whether used as part of a wider gym routine or on its own for a whole workout<\/a> session.<\/p>\r\n\r\n So let's delve into the stair climber benefits. You might soon find yourself swapping that treadmill workout for a stair climber workout. Or combining the two.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n The stair climber does what it says on the tin and simulates walking up stairs. Unlike some of the other scary looking gym equipment<\/a>, it's very easy to use. It rotates steps to simulate climbing a flight of stairs and you can vary the resistance and speed.<\/p>\r\n\r\n There are two types of gym stepper machines, the pedal type steppers and the step mill.<\/p>\r\n\r\n The pedal steppers require you to push down on pedals and keep your body mostly still as you do so meaning it gets your core more involved. Whack up the resistance or take smaller or larger steps as you prefer, to vary the difficulty level.<\/p>\r\n\r\n The step mill is more like a traditional flight of stairs, that moves like an escalator. Up the speed or take the steps two at a time for a more challenging workout variation.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n StairMaster is actually a brand. Hence the use of capital letters. Call it a step machine, stepper, stair stepper, StairMaster, stepmill, Power Climb mill, stairclimber or stepping machine \u2013 they are all the same thing.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n The golden rule is: don\u2019t slouch. Step machine benefits are maximised when you hold the handrail as little as possible and keep your core strong. Keep your feet flat and avoid coming up onto your tiptoes. Don\u2019t let your knees stick forward of your toes. If your knee comes forward too much it stresses your knee joint and quadriceps tendon.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n Stair climber benefits are huge. A step machine workout is a good bit of cardiovascular exercise, burning calories as it increases your heart rate and gets your blood pumping. If weight loss<\/b><\/a> is your goal, you can help create that calorie deficit here. It's also low impact compared with other cardio machine workouts, like the treadmill. A plus for those with joint issues.<\/p>\r\n\r\n But it can also double as strength training<\/b><\/a>. The repetitive motion of using your legs to push yourself up is a great way to test that endurance and activate the muscles in your lower body<\/a>. Stair climber workouts are great if you're looking to tone your lower body.<\/p>\r\n\r\n Additionally, this exercise gives your core muscles a decent workout too. Having to readjust your balance as you climb helps you to develop a stronger core<\/b><\/a>. Make sure you keep an eye on your posture to make this efficient and ease lower back pain. <\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n It definitely lets you be more efficient with your stair climbing workout. <\/p>\r\n\r\n Real stairs don't provide you with differing levels of resistance like the stepper in the gym. The harder your step, the harder your muscles are working, and the more likely you are to start to tone your lower body.<\/p>\r\n\r\n An interesting point is that if you\u2019re climbing real stairs, you're going to be coming down them again. Going downstairs can place a strain on your joints, especially the knees. Anyone who's experienced knee problems like runner's knee will know the pain of walking down stairs. As you are always on the upward climb on the stair stepper, there is no strain on your joints.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n If you're new to it, start with 15 minutes. That way you can test out your resistance and speed. Gradually build up so you can stay on the stair climber for 30 minutes. For the average person, a 30 minute stair climber session can burn around 200-300 calories.<\/p>\r\n\r\n Aim for a speed of about 60-80 steps a minute. But it's also great to mix it up. Try periods of faster speed or increased resistance followed by rest. That way you can build up both your stamina, endurance, and give every muscle in your lower body a good workout.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n The benefits of gym treadmills are that you run less risk of injury than pounding the pavements. Gym treadmills are easier on your joints than a hard concrete pavement and there\u2019s no injury-causing uneven ground to worry about. As a general rule, running is an extremely efficient cardio and therefore calorie burning activity.<\/p>\r\n\r\n Gym stair steppers share the same benefits of the reduced impact, but aren't as calorie busting as running. However, it can be seen as a form of strength training too, which running can't really. Stair climbers can work every muscle in your legs if you're using them correctly.<\/p>\r\n\r\n And if you're the clumsy type, it\u2019s hard to fall off a stair stepper. So if you like to zone out and watch TV in the gym while you exercise, this one is for you.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n The burn belly fat question is one that comes up every time.<\/p>\r\n\r\n Whilst you can\u2019t spot reduce and target fat loss to particular areas of your body, you can burn belly fat by reducing the overall amount of calories that you take on board and burning fat with aerobic exercise. Therefore the stair stepper will burn belly fat as part of a calorie burning workout, as it is a good aerobic exercise.<\/p>\r\n\r\n Stair climber workouts also works your stomach muscles and strengthens your core, engaging those muscles underneath the belly fat and helping to keep your tummy toned.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n There are plenty of gyms with StairMasters. <\/p>\r\n\r\n Most gyms will have a StairMaster or similar machine. If you\u2019re not sure if your favourite gym has a stair climber, ask one of the gym instructors. Just as you would expect to find a treadmill in most gyms, you can expect to find a stepping machine too, especially in the larger gyms.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n The beauty of the stair climber is there are actually lots of variations you can do on the machine in addition to just walking up stairs.<\/p> \r\n\r\n Incorporating additional movements such as a lunge, a squat, an overhead press, or even adding a resistance band is a great way to making your workout<\/a> even more efficient at working the muscles in your body.<\/p>\r\n\u00a0\r\n\r\nhttps:\/\/www.youtube.com\/watch?v=ZfjoRT8Zl48\r\n\u00a0\r\n\u00a0\r\n\r\nExpanding Your Reach<\/h3>\n
Diversified Revenue Streams<\/h3>\n
Attracting a More Engaged Audience<\/h3>\n
Marketing and Exposure<\/h3>\n
Simplified Administrative Tasks<\/h3>\n
Competitive Advantage<\/h3>\n
A Win-Win Partnership<\/h3>\n
\n
What is the stair climber?<\/h4>\r\n\u00a0\r\n
What is the difference between a StairMaster and a stepmill?<\/h4>\r\n\u00a0\r\n
How do you use the stair climber?<\/h4>\r\n\u00a0\r\n
What does the stair climber do for your body?<\/h4>\r\n\u00a0\r\n
Is the stair climber in the gym better than real stairs?<\/h4>\r\n\u00a0\r\n
How long should you stay on the stair climber?<\/h4>\r\n\u00a0\r\n
Which is better, the treadmill or stair climber?<\/h4>\r\n\u00a0\r\n
Does the stair climber burn belly fat?<\/h4>\r\n\u00a0\r\n
Where can I use a Stair Master?<\/h4>\r\n\u00a0\r\n
Stair climber workouts<\/h4>\r\n\u00a0\r\n
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