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Corporate fitness essential to a well-rounded benefits programme<\/h2>\n
Corporate fitness has always been a popular employee benefit, but post-Covid it has become essential to a modern benefits programme that truly meets the needs of office workers, hybrid workers, shift workers and those who WFH.<\/p>\n
More people are prioritising their health and wellbeing<\/a> (both physical and mental) than ever before, and a comprehensive benefits program is incomplete without a focus on fitness provision. But the success of such a scheme hinges on employee engagement and participation.<\/p>\n It\u2019s not enough to offer access to an onsite gym or one local fitness centre if your workforce won\u2019t use it. Employers need to design varied, flexible fitness offers that meet their people\u2019s needs.<\/p>\n It makes sense to leverage seasonal marketing around health, wellness, and increased physical activity. January is the prime month to launch a fitness benefit<\/a>, capitalising on the intrinsic drivers and external marketing messages that New Year always brings.<\/p>\n Data around corporate fitness benefits tells us there are three key times of year to successfully launch a fitness benefit – January, April, and September.<\/p>\n January is the best time of year to launch (and we\u2019ll explain how to leverage this in the next section). But April is also a strong contender, with employees returning to work after the Easter holidays with a renewed focus on their personal health, with the promise of warmer weather to come. Spring is a season associated with renewal, and as the days get longer, employees may naturally feel motivated to engage in fitness.<\/p>\n In the fitness market, September is considered the ‘second peak’ (after January), and the industry will be doing plenty of promotion and positive messaging. You can use this as a springboard to raise awareness amongst employees, particularly those who have taken time off over the Summer holidays. Employees may feel inspired by the idea of a fresh start, and the back-to-school vibes lend themselves well to promoting a new offer.<\/p>\n January remains the best launch window for a successful fitness corporate benefit. Not only are people naturally thinking about taking on new hobbies and healthy habits<\/a>, there will be lots of external messaging around health and fitness.<\/p>\n As an employer, you can capitalise on these factors. Launching a strong fitness benefit in harmony with New Years resolutions and sector marketing will make it easier to get staff attention.<\/strong><\/p>\n<\/blockquote>\n January focus on health and fitness<\/strong> \u2013 fitness and healthy habits are always in the top<\/a> three New Years resolutions. A corporate fitness benefit launch in January will tie in perfectly with this heightened awareness.<\/p>\n Fitness sector marketing<\/strong> – the physical activity industry is well aware of the January fitness rush, and you’ll find that fitness facilities will ramp up their marketing efforts. You can lean on this external messaging to make your own launch easier.<\/p>\n Start the year strong<\/strong> – January sets the tone for the rest of the year. By giving employees a great corporate fitness benefit<\/a> at New Year, you empower them to start the year on a healthy note, fostering a culture of wellbeing.<\/p>\n A successful corporate fitness benefit needs good content and good timing. By launching discounted corporate gym access<\/a> in January, you tap into the heightened awareness and enthusiasm for health and fitness that the New Year brings. And by working with Hussle as your partner for employee gym membership<\/a>, you give your staff access to a network of 1000s of gyms, fitness centres and leisure facilities around the UK with one single membership.<\/p>\n Find out how Hussle can support you in giving the best corporate gym membership<\/a><\/strong> in a package that will foster a healthier, more positive workplace culture across your organisation.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.hussle.com\/blog\/wp-content\/uploads\/2023\/10\/Elevate-Employee-Wellness.png” alt=”Elevate employee wellness with corporate gym membership” title_text=”Elevate Employee Wellness” url=”https:\/\/www.hussle.com\/employers” url_new_window=”on” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Research tells us there are three great points in the calendar to launch a corporate fitness benefit and optimise employee engagement. But the clear winner out of all three is January. Let\u2019s look at why the New Year is the perfect time to promote a new fitness employee benefit, and how to get the message […]<\/p>\n","protected":false},"author":26,"featured_media":6829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\u00a0\r\n\u00a0\r\n When you're looking to increase fitness<\/b><\/a>, stamina, or perhaps lose a bit of weight, we've all been told the top tip of taking the stairs rather than the lift. Increasing your heart rate and working the muscle in your legs, workouts with a step have been popular since the 1980s. Since the days of step classes and neon Lycra.<\/p>\r\n\r\n But the step machine in the gym can get overlooked. It gets branded as boring. Truth is, the stair climber can deliver an efficient and well rounded workout, whether used as part of a wider gym routine or on its own for a whole workout<\/a> session.<\/p>\r\n\r\n So let's delve into the stair climber benefits. You might soon find yourself swapping that treadmill workout for a stair climber workout. Or combining the two.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n The stair climber does what it says on the tin and simulates walking up stairs. Unlike some of the other scary looking gym equipment<\/a>, it's very easy to use. It rotates steps to simulate climbing a flight of stairs and you can vary the resistance and speed.<\/p>\r\n\r\n There are two types of gym stepper machines, the pedal type steppers and the step mill.<\/p>\r\n\r\n The pedal steppers require you to push down on pedals and keep your body mostly still as you do so meaning it gets your core more involved. Whack up the resistance or take smaller or larger steps as you prefer, to vary the difficulty level.<\/p>\r\n\r\n The step mill is more like a traditional flight of stairs, that moves like an escalator. Up the speed or take the steps two at a time for a more challenging workout variation.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n StairMaster is actually a brand. Hence the use of capital letters. Call it a step machine, stepper, stair stepper, StairMaster, stepmill, Power Climb mill, stairclimber or stepping machine \u2013 they are all the same thing.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n The golden rule is: don\u2019t slouch. Step machine benefits are maximised when you hold the handrail as little as possible and keep your core strong. Keep your feet flat and avoid coming up onto your tiptoes. Don\u2019t let your knees stick forward of your toes. If your knee comes forward too much it stresses your knee joint and quadriceps tendon.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n Stair climber benefits are huge. A step machine workout is a good bit of cardiovascular exercise, burning calories as it increases your heart rate and gets your blood pumping. If weight loss<\/b><\/a> is your goal, you can help create that calorie deficit here. It's also low impact compared with other cardio machine workouts, like the treadmill. A plus for those with joint issues.<\/p>\r\n\r\n But it can also double as strength training<\/b><\/a>. The repetitive motion of using your legs to push yourself up is a great way to test that endurance and activate the muscles in your lower body<\/a>. Stair climber workouts are great if you're looking to tone your lower body.<\/p>\r\n\r\n Additionally, this exercise gives your core muscles a decent workout too. Having to readjust your balance as you climb helps you to develop a stronger core<\/b><\/a>. Make sure you keep an eye on your posture to make this efficient and ease lower back pain. <\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n It definitely lets you be more efficient with your stair climbing workout. <\/p>\r\n\r\n Real stairs don't provide you with differing levels of resistance like the stepper in the gym. The harder your step, the harder your muscles are working, and the more likely you are to start to tone your lower body.<\/p>\r\n\r\n An interesting point is that if you\u2019re climbing real stairs, you're going to be coming down them again. Going downstairs can place a strain on your joints, especially the knees. Anyone who's experienced knee problems like runner's knee will know the pain of walking down stairs. As you are always on the upward climb on the stair stepper, there is no strain on your joints.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n If you're new to it, start with 15 minutes. That way you can test out your resistance and speed. Gradually build up so you can stay on the stair climber for 30 minutes. For the average person, a 30 minute stair climber session can burn around 200-300 calories.<\/p>\r\n\r\n Aim for a speed of about 60-80 steps a minute. But it's also great to mix it up. Try periods of faster speed or increased resistance followed by rest. That way you can build up both your stamina, endurance, and give every muscle in your lower body a good workout.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n The benefits of gym treadmills are that you run less risk of injury than pounding the pavements. Gym treadmills are easier on your joints than a hard concrete pavement and there\u2019s no injury-causing uneven ground to worry about. As a general rule, running is an extremely efficient cardio and therefore calorie burning activity.<\/p>\r\n\r\n Gym stair steppers share the same benefits of the reduced impact, but aren't as calorie busting as running. However, it can be seen as a form of strength training too, which running can't really. Stair climbers can work every muscle in your legs if you're using them correctly.<\/p>\r\n\r\n And if you're the clumsy type, it\u2019s hard to fall off a stair stepper. So if you like to zone out and watch TV in the gym while you exercise, this one is for you.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n The burn belly fat question is one that comes up every time.<\/p>\r\n\r\n Whilst you can\u2019t spot reduce and target fat loss to particular areas of your body, you can burn belly fat by reducing the overall amount of calories that you take on board and burning fat with aerobic exercise. Therefore the stair stepper will burn belly fat as part of a calorie burning workout, as it is a good aerobic exercise.<\/p>\r\n\r\n Stair climber workouts also works your stomach muscles and strengthens your core, engaging those muscles underneath the belly fat and helping to keep your tummy toned.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n There are plenty of gyms with StairMasters. <\/p>\r\n\r\n Most gyms will have a StairMaster or similar machine. If you\u2019re not sure if your favourite gym has a stair climber, ask one of the gym instructors. Just as you would expect to find a treadmill in most gyms, you can expect to find a stepping machine too, especially in the larger gyms.<\/p>\r\n\u00a0\r\n\u00a0\r\n\u00a0\r\n\r\n The beauty of the stair climber is there are actually lots of variations you can do on the machine in addition to just walking up stairs.<\/p> \r\n\r\n Incorporating additional movements such as a lunge, a squat, an overhead press, or even adding a resistance band is a great way to making your workout<\/a> even more efficient at working the muscles in your body.<\/p>\r\n\u00a0\r\n\r\nhttps:\/\/www.youtube.com\/watch?v=ZfjoRT8Zl48\r\n\u00a0\r\n\u00a0\r\n\r\nMaximise employee engagement with a fitness benefit launch strategy<\/h2>\n
Timing matters: 3 best times of year to launch a corporate fitness benefit<\/h3>\n
Why January is the best time of year to launch a fitness benefit scheme that sticks<\/h3>\n
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How to plan a January employee benefit launch<\/h3>\n
What is the stair climber?<\/h4>\r\n\u00a0\r\n
What is the difference between a StairMaster and a stepmill?<\/h4>\r\n\u00a0\r\n
How do you use the stair climber?<\/h4>\r\n\u00a0\r\n
What does the stair climber do for your body?<\/h4>\r\n\u00a0\r\n
Is the stair climber in the gym better than real stairs?<\/h4>\r\n\u00a0\r\n
How long should you stay on the stair climber?<\/h4>\r\n\u00a0\r\n
Which is better, the treadmill or stair climber?<\/h4>\r\n\u00a0\r\n
Does the stair climber burn belly fat?<\/h4>\r\n\u00a0\r\n
Where can I use a Stair Master?<\/h4>\r\n\u00a0\r\n
Stair climber workouts<\/h4>\r\n\u00a0\r\n
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